|벤처창업론 (Business Venture & Entrepreneurship)|
(Introduction and Overview)
|Entrepreneurship is a process of forming a new venture out of opportunities that are neglected in the current and old-fashioned economy and imagined by entrepreneurs. This course covers (1) the macro-level policy issues such as the role of entrepreneurial activities in the growth of national economy and (2) individual and organizational level antecedents of entrepreneurial activities together with detailed case study as well as in-depth understanding of relevant managerial theories. Accordingly, this course is not about running a mom and pop store but about forming and managing a high growing venture for novel opportunities.|
|교재 및 참고문헌
Lecture notes will serve as a basic template for introducing key concepts. Yet, this course is not for those who expect a simple summary of a textbook. For this, you should consult a publisher, who has various and well-made summaries of a textbook. Rather, each session will be dedicated to the collective discovery of “design problems”, which cannot be described and conveyed in a single textbook. Nonetheless, you may consult the following materials for the course.
- Blank, S. & Dorf, B. 2012. The Startup Owner’s Manual. CA: K&S Ranch.
- Robert A. Baron & Scott A. Shane. 2007. Entrepreneurship: A Process Perspective 2nd Ed. Thomson
- Ries, E. 2011. The Lean Startup. NY: Crown Business.
- 노암 와서먼. 2013. 창업자의 딜레마(The Founder’s Dilemmas). 에코리브르(출간).
Class participation & assignments - 40%
Business Proposal Competition - 50%
Final Exam - 10%
Session 1) Introduction and Course Overview:
B.Session 2) Four Different Views on Entrepreneurship: What is Entrepreneurship?
Topics: Classical (i.e., contractual), Austrian (i.e., Schumpeterian), Institutional and Relational (i.e., Doriot Way); Social Enterprise, Invention, and Innovation; Franchisor versus Franchisee.
Session 3) Issue (1) Opportunity Recognition
R&R, HBS Case # 9-386-019
Session 4) Issue (2) Founding Team
Frank Addante, Serial Entrepreneur. HBS Case # 9-809-046
Session 5) Issue (3) Financing New Venture
Parenting Magazine, HBS Case # 9-291-015.
Session 6) Issue (4) The Role of Venture Capital
National Demographics & Lifestyles (A), HBS Case # 9-388-043
Session 7) Issue (5) Writing an Effective Business Plan
Zip Car: Refining the business model (HBS 803-096)
B.Session 8) Lean Startup & Scalability
Topics: Entrepreneurship as Scientific Management; Experience-based & team-based; Entry strategy + Scalability strategy
B.Session 9) Issue (6) Stochastic Reasoning: Split Test Experiment
Topics: Stochastic Reasoning & Reading the Rule of the Game
B.Session 10) Issue (7) Business Model Topology
Topics: BM canvas and topologies; the case of Inverted Edge
B.Session 11) Issue (8) Customer Discovery & IDEO Way (Design Thinking)
Topics: Visualization and Profiling
B.Session 12) Issue (9) Customer Validation: The Role of Initial Contacts
Topics: Crossing the Chasm; the Role of First Adopters
B.Session 13) Issue (10) Imagination and Sustainability: Change Management
Topics: Imitation risks and a proposal for a new life
Session 14) Business Proposal Competition
Session 15) Final Exam