디자인사고와 혁신

과목명
(Subject)
디자인사고와 혁신(Design Thinking and Innovation)
담당교수
(Professor)
박남규 교수
수업소개
(Introduction and Overview)
This course focuses on employing design thinking approaches and tools for identifying and implementing business innovation and growth opportunities. Design thinking refers to a set of mind habits combining i) empathy for the context of a problem, ii) creativity in the generation of insights and solutions, and iii) rationality in analyzing and fitting various solutions to the problem context. With this new style of thinking, students will learn how to create values for customers and competitive advantage by combining entrepreneurial mindsets, creativity, and analytical skills. The course is designed to explore design thinking and innovation at three different levels of perspectives – entrepreneurial individual & group, entrepreneurial organization, and the entrepreneur’s competition and industry. The course also aims to equip students with a set of design tools and methods to apply design thinking to real business problems by employing multiple pedagogical methods including in-class design thinking activities, business case studies, computer simulations, and a design thinking group term project.
교재 및 참고문헌
(Suggested Reading)
Required: Class course pack (business cases)
• The Evolution of Circus Industry (A)/Cirque du Soleil Creates Live Entertainment (B) (INSEAD BOS007/8)
• Design Thinking and Innovation at Apple (HBS9609066)
• Airborne Express (HBS 798070)
• Kodak and the Digital Revolution (A) (HBS705448)
• Prediction markets at Google (HBS9607088)
• Back Bay Battery Business Simulation (HBS7015)
Suggested Readings
• Roger Martin, “The Design of Business: Why design thinking is the next competitive advantage”
• Tom & David Kelley, “Creative Confidence: Unleashing the Creative Potential within US All”
• Tom Brown, “The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm”
• Clayton Christensen, “The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail”
• James Surowiecki, “Wisdom of Crowds”
평가
(Evaluation)
Class participation & assignments 40%
Group Term Project – proposal & final presentations 30%
Group Term Project – write up 30%
강의계획
(Syllabus)
Session1 Introduction and Course Overview:
- Class overview
- In-class activity: (“redesigning the gift-giving experience”, Stanford d.school)
Session2 Knowledge Funnel and Design Thinking
- Lecture on design thinking
- In-class activity: group exercise intro (“redesigning shopping cart project”, IDEO)
Session3 Knowledge Funnel and Design Thinking - Understand
- Lecture on “understand” phase (discovering insights via human engagement)
- In-class activity: group exercise (“redesigning shopping cart project”, IDEO)
Session4 Knowledge Funnel and Design Thinking- Experiment
- Lecture on “experiment” phase (advancing your solution via prototyping)
- In-class activity: group exercise (“redesigning shopping cart project”, IDEO)
Session5 Knowledge Funnel and Design Thinking- Ideate
- Lecture on “ideate” phase (generating unexpected ideas via reframing your challenge)
- In-class activity: group exercise (“redesigning shopping cart project”, IDEO)
Session6 Design Thinking and Innovation: Reinventing the Industry
- Case discussion with “Cirque du Soleil and the Evolution of Circus Industry”
Session7 Design Thinking and Innovation: Ideals and Reality
- Guest Speaker
Session8 Design Thinking Term Project Proposal Presentations
- Groups present their ideas on design thinking term project
Session9 Design Thinking and Innovation: Leadership and Organization
- Case discussion with “Design Thinking and Innovation at Apple”
Session10 Design Thinking and Innovation: Business Model Innovation and Competition
- Case discussion with “Airborne Express”
Session11 Design Thinking and Innovation: Success and Failure of Innovative Organizations
- Case discussion with “Kodak and Digital Evolution”
Session12 Design Thinking and Innovation: Wisdom of Crowds
- Case discussion with “Prediction Markets at Google”
Session13 Design Thinking and Innovation: Innovator’s Dilemma
- Case discussion with “Back Bay Battery Business Simulation”
- Computer simulation
Session14 Design Thinking and Innovation: Innovator’s Dilemma
- Case discussion with “Back Bay Battery Business Simulation”
- Elevator speech / simulation debrief
Session15 Design Thinking Term Project Final Presentations and Class Wrap-up
- Groups present their final deliverables on design thinking term project
- Class wrap-up